Print and Mail at Trade Pricing

Direct mail is a service many of your clients need but few know how to execute. The logistics — printing, list processing, postal compliance, bundling, drop-off — are complex enough that most businesses either skip direct mail entirely or pay a premium to someone who handles it.

That someone should be you.

Print Brokers Inc handles the production and fulfillment at trade pricing. You handle the client relationship and the markup. Your client gets a turnkey mailing campaign. You get a high-margin service line that differentiates your brokerage from competitors who only sell print.

The margins on print-and-mail are substantial because the perceived complexity is high. Your client sees a complete service — design consultation, printing, mailing list management, postal delivery — and values it accordingly. Your actual effort is submitting the file, the list, and the route selections through our platform. We handle everything else.

For clients with customer databases, membership lists, or purchased mailing lists, addressed mail delivers personalized pieces directly to specific recipients. Response rates are higher than EDDM because the piece arrives with the recipient's name — it feels intentional rather than bulk.

As a broker, addressed mail is a higher-value service with more touchpoints (list management, variable data, postal optimization) and therefore higher justifiable fees. Many of your clients will provide raw lists that need cleaning, formatting, and CASS certification. We handle all of that through USPS address verification during processing.

Upload the client's list in CSV or Excel format along with the design file. We process the list, print the pieces with address data, presort for maximum postage discounts, and drop to USPS. The client receives tracking confirmation and you receive production reporting for your records.

Postage discounts from presorting are significant — 30 to 50 percent below retail postage rates. These discounts are available only through volume mailers like us. Pass a portion of the savings to your client as a competitive advantage, and retain the rest as margin.

Direct mail is a recurring revenue stream. Restaurants mail seasonal promotions. Real estate agents mail just-listed and just-sold cards. Nonprofits mail fundraising appeals. Political campaigns mail voter outreach. Once you demonstrate the ability to manage a complete print-and-mail campaign for a client, they come back.

Start by offering EDDM to your existing print clients. "You are already printing 5,000 flyers for distribution. For an additional cost per piece, we can mail them directly to every household in your target area instead of you handing them out." This is an easy upsell because the client already has the design and the intent — you are just adding the delivery method.

For new client acquisition, lead with the full-service pitch. "We handle the printing, the mailing list, the postal compliance, and the delivery. You provide the design and the target area. That is it." The simplicity of the offer is what closes deals with time-strapped business owners.